Van Oort, an igaming consultant, has amassed industry experience having set up a number of B2B publications focused on specific European markets.
He joins a board consisting of Mindway AI founder and Professor Kim Mouridsen, former director general at the Danish Gambling Authority, Birgitte Sand, and Better Collective chief financial officer Flemming Pedersen – the company which owns a 90% stake in Mindway.
On his appointment, van Oort said: “Mindway AI has developed truly innovative, science-based solutions to detect at-risk gambling behaviour early on and the company demonstrates great growth potential.
“I’m excited to become a member of the board of directors and help guide Mindway AI’s commercial development as it stands before an expansion into new markets.”
Rasmus Kjaergaard, CEO of Mindway AI, added: “We are very pleased to welcome Willem van Oort as Mindway AI’s new board member. Willem’s knowledge of the gaming industry is outstanding and he brings strong strategic and commercial competencies that will help Mindway AI on its international growth journey.
“This year, we will be expanding both inside and outside of Europe and Willem will be a valued advisor in this process.”