In the role, Bloor will work closely with Pariplay’s leadership team to support the growth of the Fusion and Ignite product offerings. Bloor will also manage and maximise relationships with the provider’s partners and seek new relationships.
An experienced industry professional, Bloor was most recently head of operations for RGS at EveryMatrix.
Prior to this, she spent four and a half years working for Gaming Innovation Group, serving in roles such as head of gaming solutions and game relations manager.
Earlier in her career, Bloor also had spells with William Hill, Gala Coral Group and Bet365.
“I am excited about this new opportunity with Pariplay, a company I have followed from the sidelines and been very impressed with,” Bloor said. “I look forward to building on our existing partnerships and creating new synergies as we continue on this journey.”
Pariplay’s chief commercial officer, Enrico Bradamate, added: “We are thrilled to welcome Ashley to the team. We know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator.”