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Alea names Jordi Sendra CEO as founder Tomic moves aside

| By Robin Harrison
Casino aggregator and platform provider Alea is reshuffling its management team with founder Alexandre Tomic moving to a non-executive role as chief operating officer Jordi Sendra becomes chief executive.
Alea management change

Tomic said that during his tenure as CEO Alea became a truly global business with operations stretching across Latin America, Africa and Asia. 

“It is now time for me to take a new role in the industry,” he explained. “I plan to share the insights I have gained along this journey with my peers and take a positive leadership role within our sector at a time of great change.”

Alea founder Alex Tomic
Tomic aims to share lessons from his career with the industry

Alongside this ambassadorial role he will focus on strategic projects at the supplier.

Sendra, COO since 2021, joined Alea after working in industrial manufacturing and business consultancy. 

SENDRA sees the CEO ROle at alea as a natural progression following three years as COo

Taking on the CEO role was “a natural progression” as Tomic moved into his strategic role, Sendra commented. 

“I’m looking forward to building on the work Alex and our team have done.”

Alea looks outside gaming for new talent

Ramon Glieneke joins Alea as Sendra’s replacment in the COO role. He comes from Apartum, an aggregation business in the travel industry. 

Sendra pointed out Glieneke’s “extensive experience and profound understanding of API aggregation” as a particular benefit for the supplier. 

As he outlined in a series of video interviews with iGB in 2023, Tomic advocates for gaming businesses looking beyond the industry for new hires.

“One of my core goals at Alea has been to create a welcoming environment that prioritises the wellbeing of the staff and, by doing so, make the gaming industry more attractive to professionals in other sectors,” Tomic explained.

“With Ramon Glieneke joining as our new COO, Alea continues this proud heritage of bringing outside talent into the igaming industry.”

Hear from Alea’s new CEO Jordi Sendra, as he discusses its global ambitions in last year’s video series.

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