In his new role Holmes will form part of Strive’s management team, working alongside chief executive Max Meltzer, president and chief commercial officer Damian Xuereb and chief technology officer Jesse Cary.
Holmes will focus on developing Strive’s online gaming platform in preparation for changes in regulation across the US and Canada. He will be based at the company’s main office in Vancouver.
“Appointing Andrew as our new COO represents another significant step forward for Strive Gaming as we continue to deliver on our promise of becoming the leading B2B real money igaming platform in North America,” said Meltzer.
“Andrew’s blend of experience across multiple industries such as gaming and finance – where he has worked on everything from unicorn-large business to small and mid-level business – plus his involvement in product and operations roles at C-level has convinced me he’ll be an ideal fit for this role.”
Before moving to Strive, Holmes served as vice-president of TwinSpires, the online betting arm of Churchill Downs, and worked in the banking, ecommerce and B2C sectors.
“Joining Strive as COO represents the culmination of an incredible few years within the igaming industry for me on a personal level,” said Holmes.
“I already see the business as the market-leading platform in the US and Canada and I’m very much looking forward to doing everything I can to cement that status through product and operational excellence.”