AnonyMind provides confidential online treatment for individuals suffering from gambling harm. It also offers clinic-based treatment through Leon House Private Clinic, its parent company.
Leon House first launched AnonyMind in July 2020.
Atha previously held the position of operations director at digital healthcare provider Push Doctor and has professional experience in the gambling industry, including at Sky Betting and Gaming.
“There is a huge need for easy access to effective treatment giving people the skills and support they need to cope with their issues while providing insight to gambling operators to devise and enhance their robust responsible gaming strategies,” said Atha.
“AnonyMind have built their processes and capacity and they have now reached a point where I have a real opportunity as the new COO to help increase awareness and funding for its innovative and potentially life-saving problem gambling treatment.”
The appointment comes after the company reported a rise of 600% in registrations for its services in Q4 2021, compared to Q3.
AnonyMind co-founder Andy Iddon added: “Andy will make a perfect captain for our ship, he has an outstanding combination of gambling industry experience and operational leadership in health tech for AnonyMind.
“Our clinicians, clients we treat, and peers we work with appreciate that compulsive gamblers face barriers in accessing traditional walk-in and residential treatment, from stigma and GP referrals to waiting lists and the cost and time of attending face-to-face centres.
“With our client-first model of online treatment, we’re proving those barriers can be removed.”