In his role, Wright will oversee the Gauselmann Group-owned slot developer’s UK and international growth strategy across regulated markets worldwide.
Wright most recently served as senior vice-president of commercial content at Bally’s and was group head of business development with Gamesys before it was acquired by the global operator group. Wright has also held senior positions with other established brands within gaming, including Amaya Gaming and Playtech.
Matt Cole, managing director of Blueprint, said: “The Blueprint team are thrilled to welcome such a well-respected individual to the group.
“Nick’s operational experience with some of the industry’s biggest brands will be hugely beneficial to Blueprint. As we step up our efforts to simultaneously support our established partners and extend our international reach, we have built a team that is capable of achieving our targets.”
International growth projects
Blueprint is licensed to develop and supply online games by regulators in the UK, Malta, Gibraltar and Alderney. It has a portfolio of more than 300 games across online, mobile and land-based terminals.
Wright said: “I’m really excited to be joining such a well-established business with an extremely ambitious and fun-loving team. I have known Matt Cole and Jo Purvis for many years and have always been impressed by the quality of the product and the people.
“It feels great to be bringing my expertise to support such a successful commercial team both in the UK and on some really interesting international growth projects. I can’t wait to be working with so many of the world’s biggest and best operators.”