This comes seven months after the departure of former CEO Richard Carter, who left the role amid a strategic review of the company in November 2021.
Before joining Bragg, Sherman was SVP and head of US for 888 from 2018 to 2021. During this time he spearheaded a 15-year joint venture that allows 888 access to the Sports Illustrated brand across the US. He also led partnerships with Caesars and the Delaware Lottery.
Before this he was head of commercial development at the operator, where he oversaw corporate development, B2B and market research.
“We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new chief executive officer,” said Paul Godfrey, chairman of Bragg’s board. “His extensive industry experience and strong record of success, including many years of senior management leadership and accomplishments for a leading global igaming operator, makes him ideally suited to lead the company’s ongoing execution of our successful growth initiatives.”
“Yaniv’s appointment brings to a close our strategic review process and signals our intention to leverage our deep array of assets to drive long-term organic growth and build value for our shareholders.”
Sherman’s new appointment will take effect on 1 July.
“I am honoured and excited to join Bragg’s strong and deep leadership team and help drive the company’s ongoing growth,” said Sherman.
“I am very much looking forward to working with Bragg’s board, management and partners in pursuit of these exciting opportunities to deliver ongoing revenue and cash flow growth.”