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Bragg brings in Whyte as new chief commercial officer

| By Robert Fletcher
Bragg Gaming Group has appointed Neill Whyte as its new chief commercial officer (CCO) with immediate effect.
Bragg Whyte CCO

Whyte joins Bragg from Digital Gaming Corporation (DGC), where he was serving as CCO until his departure in February. He left DGC, the B2B arm of Super Group, following its acquisition by Games Global.

In his new role at Bragg, Whyte will lead the group’s global commercial teams. His remit will be to drive growth across all product verticals, including proprietary online casino content.

Prior to DGC, Whyte was head of business development at Apricot, having previously worked at Microgaming for over 11 years. During his time with Microgaming, he had spells as head of product channels, head of bingo and senior account manager.

“I have been impressed with the depth and quality of the content, product and technology offerings at Bragg and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage,” Whyte said.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none.”

Bragg CEO Matevž Mazij added: “Neill’s igaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the US, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

New look for Bragg

The appointment represents another change in senior personnel at Bragg. The group went as far as to say that Whyte coming in establishes a new “global commercial structure” at the business.

Other recent changes include Ronen Kannor stepping down as chief financial officer last month. Kannor is leaving on 3 June to pursue other career opportunities away from Bragg.

Lara Falzon also exited her roles as president and chief operating officer of the business late last year.

As for the wider business, Bragg in March announced it is considering strategic alternatives. This may include a full or partial sale of the business, merger, new financing and further acquisitions. 

A special committee is in the process of reviewing these alternatives, although no timetable has been set for the process.

Next week, Bragg will publish its financial results for the first quarter. These are due to be made public on 9 May.

Bragg’s most recent financials cover the 2023 full year, during which revenue increased by 9.8% to €43.6m (£37.3m/$46.6m). However, higher spending offset this growth, leaving a higher net loss of €5.0m. Adjusted EBITDA for the full year increased 25.6% to €15.2m.

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