Carter will replace Adam Arviv, the founder of Bragg, who took over as interim CEO in September last year after what was described as an “underperformance” of the business.
Currently chair of the Bragg board, Carter will assume the role of CEO from May 1.
Prior to joining the Bragg board, Carter spent five years as CEO of interactive sports betting solutions and services provider SB Tech, until its merger with DraftKings through a three-way deal with Diamond Eagle Acquisition Corp, in April 2020.
“I’m excited to lead Bragg on our mission to become a significant force in the B2B gaming space,” Carter said. “2020 was a very successful year for the company and we are well positioned to maintain this momentum into 2021 and beyond.
“We will continue to grow and broaden the business in our core European markets, while at the same time starting to accelerate our investment and focus on the fast-growing North American iGaming market.”
The appointment comes after Bragg in January set out plans to rapidly expand in the US and Canada during 2021, while also continuing to strengthen its presence in its core European market.
Bragg said that it would ramp up investment in its technology, regulatory and compliance, and business development teams to ensure it could tap into new US and Canadian revenue streams.
Arviv added: “We’ve made significant progress in our strategic goals over the past months, and Richard is the ideal person to advance our plans – expanding our current market overseas and aggressively moving into the US market.
“Richard is a recognised authority in the online sports and casino betting industry, with a proven record helping launch SBTech in the U.S. market, before the successful sale of the company to DraftKings.”