In the leadership role, Bowring will be responsible for driving BtoBet’s core sales and building strategic partnerships with prospective customers around the world.
Bowring joins BtoBet after almost six years with IMG Arena, where he was most recently its sales director for EMEA and APAC. He also spent time as sales director and also senior sales manager for Eastern Europe.
Prior to this, Bowring was a sales executive at IMG Media and he also had a spell as business development executive at Brunel Professional Risks.
“BtoBet’s sportsbook platform is renowned for its flexibility and cutting-edge technology which make it one of the market’s leading solutions,” Bowring said.
“I am eager to build on the solid foundation that has been developed over the last years, and to support the company’s strategy to maintain its leadership role in its core markets while expanding into new market opportunities.”
BtoBet’s managing director Dima Reiderman added: “I am thrilled to have Freddie on board. His experience, knowledge of the sports betting landscape and deep understanding of its challenges and opportunities will help us increase our presence on a global level.
“We are fully confident that he will be able to help the largest global brands capitalise on our technology. Freddie’s appointment also indicates that BtoBet intends to continue boosting its leadership team by hiring the best talent available across the betting vertical.”