CEGO brings in Auning-Hansen as chief executive

| By Robert Fletcher
CEGO, the operator of online casino brands Spilnu and Lyckost, has named former Danske Spil chief financial officer Allan Auning-Hansen as its new chief executive.

In his new role, Auning-Hansen, who has served on the CEGO board since April 2020, will oversee the international growth of the business and the expansion of Spilnu and Lyckost into new markets.

This will include Great Britain where CEGO had been seeking a new licence.

Auning-Hansen joins CEGO from juice and sandwich company Joe and the Juice, where he served as chief financial officer for almost two years.

Prior to this, he spent six-and-a-half years as chief financial officer at Danske Spil, but left the Danish state-owned operator shortly after it sold its stake in CEGO to the studio’s original owners and the private equity fund Via Equity III K / S.

Earlier in his career, Auning-Hansen had spells as head of finance at Qvartz, senior manager at Deloitte and an auditor at PriceWaterhouseCoopers Switzerland. 

“I am delighted to have been appointed CEO of this incredible organisation and to be taking a more hands on role,” Auning-Hansen said. “The world is very much our playing field so long as we continue to focus on regulated markets, which is at the heart of our expansion plan.

“We have access to a large amount of data which we use to fine-tune our offering for each market we enter, taking a country-by-country approach. This means we can deliver a localised product into each market, not only meeting but exceeding player expectations and this has been a key factor in our success to date.

CEGO chairman Jesper Karbrink added: “In Allan we have a CEO with a proven track record of driving growth across a wide range of companies and in various sectors.

“He has played a part in our story to date in the capacity of board member, but now he has the opportunity to have greater influence over the business as we continue to expand.”

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