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EveryMatrix names former Sportingtech MD Longhurst as new CCO

| By Robert Fletcher
EveryMatrix has appointed Bobby Longhurst, formerly managing director of Sportingtech, as its new group chief commercial officer.
EveryMatrix CCO

In his new role, Longhurst assumes responsibility for commercial strategy at EveryMatrix including account management, sales and marketing. He will closely with each of the group’s business units.

Longhurst replaces Stian Hornsletten, who will next week take up the position as CEO of the company’s games division. 

Experienced Longhurst joins from Sportingtech, where has been serving as MD since July 2022. Prior to this, he spent just under three years as CCO at Pronet Gaming.

Longhurst also had spells as commercial director at SBTech and as business development manager at Sporting Solutions. 

Earlier in his career, Longhurst was the CEO of Farrell Longhurst, a human capital acquisition company based in Malaysia.  

He also spent time as a director at RDA Asia, a boutique oil and gas executive search and contracting business. In addition, he worked as director of business intelligence at Mindhub Capital, a venture capital company also located in Malaysia.

Longhurst eyes LatAm growth for EveryMatrix

“Joining EveryMatrix at this stage of growth is something I was very keen to do and I am delighted to be on board,” Longhurst said. 

“There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years. 

“I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”

EveryMatrix group CEO Ebbe Groes welcomed the appointment saying Longhurst will help the business achieve its growth goals.

“EveryMatrix is on an accelerated growth path therefore to fulfil the huge plans we have for 2024 and beyond,” Groes said. “We are continually looking to invest in the best talent the industry has to offer.

“Bobby is a well-respected and well-known individual within igaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies. 

“I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.”

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