Home > People > People moves > Flows hires in GiG’s Craib as head of marketing

Flows hires in GiG’s Craib as head of marketing

| By Robin Harrison
Platform provider Flows has added Rhea Craib to its senior management team to oversee the supplier’s marketing. 
GiG personalisation tools

Craib (pictured below) joins from Gaming Innovation Group (GiG), where she spent three years leading marketing for its B2B division, developing and implementing its brand strategy and promoting its platform, products and services.

Rhea Craib, head of marketing, Flows

Her role spanned lead generation, event and conference planning, as well as GiG’s digital strategy. Before joining the supplier Craib worked in a number of in-house and agency-side marketing roles, with more than 10 years worth of experience in total. 

“I am delighted to welcome Rhea to the Flows team and for the business to benefit from her incredible talent and experience of deploying successful marketing campaigns and activities in the gambling sector and beyond,” Flows chief executive James King – who also previously worked for GiG – commented. 

“Having worked with Rhea in the past I know exactly what she is capable of, and this will make her a valuable asset to Flows and the wider team. She joins at a time when we continue to push forward with new ideas and innovations, and this makes it the perfect time for her to shine.”

Her new employer Flows is a software-as-a-service (SaaS) provider that helps automate igaming business’ digital processes, allowing them to build new features and applications using a no-code building solution. It launched in late 2021, supported by former GiG CEO Robin Reed’s Happyhour.io accelerator.

The business signed up CasinoFriday as its first client in January 2022, which was followed by an agreement with Pretty Technical in February.

As Flows’ head of marketing, Craib will be responsible for developing a marketing strategy that lets it scale, with a focus on developing the company’s tone and voice, and rolling out a content marketing strategy to support increased SEO activity. 

“I am really excited to join the team at Flows, many of whom I have worked with in the past,” she commented.

“Flows is such an innovative product with endless potential and has already set a solid footprint within the industry. I am looking forward to supporting the team in growing the business and capturing new opportunities. There are some exciting times ahead.”

Subscribe to the iGaming newsletter