In his new role, Burroughes will be responsible for directing FSB’s account management function, with his key remit being to grow the relationships of existing platform partners.
Burroughes joins the supplier after two years as chief commercial officer of esports provider GameScorekeeper, prior to which he spent one year as commercial director for Genesis.
Before this, he was commercial director for the SG Digital arm of Light & Wonder, then known as Scientific Games, while he also spent time as client director for enterprise accounts at NYX Gaming Group.
Burroughes had five years with OpenBet Technologies, first serving as commercial director for gaming before going on to become client director for enterprise accounts.
His other industry roles included sales director and business development manager at OpenBet subsidiary Electracade, as well as sales account manager for OpenBet.
“FSB’s growth, momentum and accolades have shone strongly in 2022 and this is a great opportunity for me to join a rapidly growing organisation,” Burroughes said.
“My brief is clear: collaborate closely with our partners to help them grow their business and give them a strong voice and representation within our global organisation. With the World Cup a matter of weeks away and a number of new platform products rolling out this is going to be an exhilarating end of the year.”
FSB’s chief operating officer, Glenn Elliott, added: “Marc is another dynamic appointment into our growing, global senior management team. Listening to and understanding our partner community is integral to our values at FSB and Marc’s appointment signals a strong desire to strengthen these relationships further.
“Being empowered to curate their optimal offering means our key clients have enjoyed impressive growth in 2022 and Marc will now take this forward and build on the momentum into 2023 and beyond.”
The appointment comes after FSB last month also added Michaela Bonomini, formerly the group head of HR for GVC, as its new chief people officer.