In his new role, Cooke will lead FunFair’s new business efforts as well as oversee its sales and account management, supporting the studio’s ongoing expansion efforts.
Cooke joins FunFair having previously worked for William Hill, Red Tiger and Spearhead Studios, while he was most recently commercial director at Estonian games developer All41 Studios.
“I’m delighted to have been appointed the commercial director of such a thrilling company as FunFair Games; it’s an exciting time for the business and the industry as a whole and I can’t wait to get started,” Cooke said.
“I feel that the multiplayer games vertical is a revolutionary space within the igaming space, with plenty of room for growth. I’m looking forward to seeing how we can further establish ourselves as a leading brand focused on delivering premium non-traditional casino content.”
The appointment comes after FunFair last week announced former Entain director Mark McGinley as its new chief executive.
Speaking about Cooke’s appointment, McGinley said: “We’re thrilled to have Carlo join us as our new commercial director, as he brings with him a substantial amount of industry experience and know-how.
“His background will be vital in supporting the company as we set out to further propel our growth and reach and deliver even more innovative products to a new generation of players around the globe.”