Nichols joints the company from Churchill Downs Incorporated and will help develop Future Anthem’s plans for expansion in the western hemisphere.
At CDI, he worked on a number of land-based projects, as well as develop the strategy for the TwinSpires B2B online horse racing product in his capacity as senior director of corporate development.
He will lead the company’s business in the region as well as build a local team to facilitate growth, in the wake of Future Anthem’s recently completed Series A financing round.
“The Series A financing has unlocked a monumental shift for Future Anthem. We have wasted no time in delivering on our vision and strategy for the Americas by hiring Matt to lead our growth in this key market,” said Future Anthem CEO Leigh Nissim.
“This is a huge step in the development of Future Anthem – we have always been keen to establish ourselves locally in the US market and to be able to respond to customer needs quickly. Matt’s experience makes him the perfect appointment for this crucial new role.”
“I am beyond thrilled to join the Future Anthem team to lead their growth into the Americas’ online gaming markets,” commented Nichols.
“Leigh has identified a compelling market gap, and his first-class team is building industry-best AI and data products that add tremendous value to operators and game studios by personalising player experiences across sports betting and casino.”
Nichols also hinted at the possibility of potential new partnerships in the works.
“Future Anthem is already in advanced discussions with a number of prospective new partners in the Americas, and my first week coincides perfectly with G2E where I’ll have the chance to be part of many meaningful conversations.”