In his role, which he begins with immediate effect, Robertson will work with Genius Sports’ business advisory council, helping to identify strategic development opportunities and utilise his previous experience.
Before his new appointment, Robertson took on the role of Minister of Sport and the London Olympics in 2010. Following this he became Minister of State in the Foreign and Commonwealth Office, where he was responsible for the Middle East, North Africa and counter-terrorism.
Robertson left politics in 2015 and is currently chairman of National Lottery operator Camelot and the British Olympic Association.
“I am delighted to be taking on this new role at Genius Sports and look forward to working with the management team to build a company that is at the forefront of sports data and technology,” he said. “Now more than ever, the capture, analysis and commercialisation of live sports data is a key growth driver for broadcast, media and regulated betting sectors.
“Furthermore, I hope that my independence, global experience and commercial expertise will help Genius Sports make the most of this exciting new opportunity.”
Matt Locke, CEO of Genius Sports, said that Robertson will improve the company’s global standing.
“We are thrilled with the appointment of Sir Hugh. For over twenty years, he has worked tirelessly for British sport and brings extensive commercial and stakeholder expertise to help drive the health and future growth of our company,” said Locke.
“Sir Hugh’s unique expertise and experience will be invaluable to positioning Genius as the global leader in sports data and technology.”