In his new role, Bornstein will oversee Genius’s operation in the US and Canada, heading up the business’s growth and expansion efforts in the region.
This will include working with new and existing sports partners including the National Football League, Nascar, the National Basketball Association and Major League Baseball.
He will also work alongside the executive team to identify new acquisition targets in North America, as well as support the integration of recently acquired businesses including Second Spectrum, the data tracking and visualization solutions provider it agreed to acquire in May.
Bornstein brings extensive broadcast experience to Genius Sports, having spent over 20 years with ESPN and ABC. In 1998, he came the youngest president and chief executive of ESPN at the age 38, overseeing the launch of ESPN2, ESPN News, ESPN Radio, ESPN Classic, ESPN International, ESPN The Magazine, the ESPYs and the X-Games.