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GiG selects Collins to lead sales, business development and marketing teams

| By Daniel O'Boyle
Gaming Innovation Group (GiG) has selected Martin Collins as its new director of sales and business development, in a role that will see him lead GiG’s sales, business development and marketing teams.

Collins initially joined GiG in 2019 as director of talent acquisition. He then became director of business development last year. 

Ben Clemes, chief commercial officer and managing director of platform at GiG, said he was confident that bringing the three teams together under Collins’ leadership would help GiG attract and retain more clients.

“I am excited to announce Martin’s additional responsibilities and have every confidence that aligning the three teams (sales, business development and marketing) will have a positive impact on our commercial pipeline.”

Prior to joining GiG, Collins founded specialist recruitment agency Red Executive and spent five years in the business development team of recruiting agency Betting Jobs.

“Martin has been with GiG for over two and a half years, working as director of business development,” Clemes said. “Within that time he has helped to empower the organisation to grow and drive revenue.”

Collins said he was pleased to be working alongside very strong sales and marketing teams.

“Having been within the organisation for two and a half years now and having worked heavily with the leadership team to create and deliver our B2B strategy, driving value, growth and revenue at every opportunity, the addition of the combined sales and marketing component drives even more synergy across the organisation and helps ensure alignment in everything we do,” he said.

“I am also lucky enough to inherit two superstars in Ricky Ruddock on the sales team, whom I worked with for over 15 years prior to even coming to GiG; and Rhea Craib, who has successfully delivered our B2B marketing strategy for the last 18 months. 

“With three additional hires starting in September, I am very much looking forward to the challenge and working across the organisation to deliver success to GiG.” 

The appointment comes after director of sales James King announced his departure last month.

In May, GiG reported 64.0% year-on-year revenue growth in the first quarter of 2021, with media services business hitting an all-time high of €10.0m.

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