In his new role, Walton will be responsible for supporting the developer’s operator partners with their growth plans, including leveraging Green Jade’s gamification products and games.
Walton joins Green Jade from Jumpman Gaming, where he served as international network manager, assisting the business as it entered new territories and working with its white label partners in these regions.
Prior to this, he was head of client relations at Nektan, a role in which he was responsible for supporting and manager partners across the B2B and B2C network.
“This is a fabulous move for me as not only does it give me further scope to continue to enhance my skills and learnings, it also allows me to maintain my B2B abilities and ethos,” Walton said.
“My personal goal for the role is to ensure that our partners leverage everything that Green Jade can offer such as amazing game content, including our unique and visually stunning arcade games, help them improve gamification plus maximise our awesome homepage content ability.”
Green Jade chief commercial officer Mark Taffler added: “Brian is a great hire and a natural fit for the Green Jade team. He is experienced, skilled and incredibly passionate about the games and products that we design and develop.
“We were impressed with his knowledge, desire and humane qualities, which we value hugely as a business. He will be pivotal in helping us to achieve our industry changing proposition around Arcade and Skill content.
“This will prove invaluable when it comes to working with our operator partners and helping them to maximise the full potential of our slots, arcade games and gamification features and tools.”