Vieira joins Incentive Games having been headhunted from TVSquared, a specialist in cross-platform TV advertising management.
Vieira spent five years with TVSquared, first serving as a data scientist, before going on to become data scientist technology lead and later combining this role with senior data scientist.
Prior to his time with TVSquared, Vieira had a spell as a business intelligence engineer at African ecommerce platform Jumia Group.
“In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team,” Vieira said.
“Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”
Incentive Games chief executive John Gordon added: “We’ve been aware of Tiago’s remarkable talents for a while now and have taken our time to get this key hire in place.
“By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space.
“While those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”