Sumen has previously served as senior marketing manager for the Hyve Group, head of marketing at Tzursteel and head of marketing at Jewish Futures, while she also manages a social community for businesswomen relocating to the UK.
Naomi Barton, portfolio director responsible for the iGB brand, said Sumen’s experience made her perfect for this new role.
“I am delighted to welcome Liat to a highly dedicated and professional marketing team,” Barton said.
“She has a strong academic background combined with hands-on experience of working in senior marketing roles and will, I am sure, make a significant contribution to delivering our events and helping to build further the iGB brand.”
iGB Affiliate London 2023
Barton noted that Sumen’s arrival comes just ahead of iGB Affiliate London 2023, which is on course to be a record-setting event in terms of scale.
“Liat is joining at a really key time in the development of the brand. February’s iGB Affiliate London will be the biggest edition on record occupying just under 12,000 square metres of floor space across three halls of ExCeL London.
“We are on course to eclipse the record 176 exhibiting and sponsoring organisations that participated in the 2022 show, an achievement that illustrates just how important this event and the iGB brand is to the international affiliate community.”
Alongside the event itself, iGB will host the iGB Affiliate Awards on Thursday 9 February at The Troxy in London. The 2023 celebration of igaming and the contributions made by the affiliate community includes 21 categories, with 20 of these free to the industry to enter or vote on.