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Luckbox appoints Thomas Rosander as chief customer officer

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Real Luck Group, owner of esports betting operator Luckbox, has appointed former Dunder, Mr Green and Electronic Arts executive Thomas Rosander as chief customer officer of the brand.

Rosander’s past roles include chief executive of Dunder Casino, chief product officer of Mr Green Online Casino and section head for business intelligence at Bwin.

He also spent time as engagement director and business intelligence director at videogame giant Electronic Arts.

“Having a CCO like Thomas, who has the industry experience and relationships is crucial as Luckbox executes on its customer acquisition strategy,” said Quentin Martin, chief executive of Real Luck Group Ltd.

“We have big plans for growth in 2021 and beyond, and Thomas will play a leading role in helping us deliver on our targets. This is a key role in growing our business and I am delighted to have someone of Thomas’s calibre on board.”

Rosander added: “Luckbox is one of the most exciting companies in the igaming space and I am thrilled to be joining the team.”

“The rapid growth and huge potential of esports betting is well documented and I am looking forward to working with the team and using my skills and experience to ensure Luckbox is at the forefront of this exciting industry.”

Real Luck’s board of directors has granted an aggregate of 850,000 stock options to Rosander under the company’s stock option plan.

Each option is exercisable to acquire one common share of the company, for three years, at an exercise price of $0.97 (£0.71/€0.81), based on the closing price of the company’s shares on 4 February, 2021.

The options will vest, or be earnt by Rosander, over a three-year period with 10% vesting immediately, 10% vesting six months after the grant date and a further 20% vesting every six months thereafter.

Rosander is the latest in a series of new arrivals to Luckbox’s executive team. Former Unikrn executive Lachlan Thomas was hired as the operator’s head of performance marketing in October last year, and former 888 manager Ran Kaspi was brought in as chief financial officer in January.

Last week, it was announced that Luckbox had expanded its offering by adding a range of live traditional sports via B2B sportsbook supplier EveryMatrix.

The deal marked an expansion of the partnership formed between the companies in 2019, when Luckbox launched into esports betting on the OddsMatrix sportsbook platform.

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