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Luckbox hires Unikrn veteran to lead performance marketing

| By Aaron Noy
Esports betting operator Luckbox has hired Lachlan Thomson from its rival Unikrn to help the business scale up its marketing efforts.
Lachlan Thomson

Thomson, who served as head of brand communications for Unikrn, becomes Luckbox’s head of performance marketing. He has prior gambling industry experience, having worked for Australian lotteries and betting giant Tabcorp for a number of years.

“I’m relishing the chance to work with such a young brand,” Thomson said of his new role. “Being able to shape the brand growth in a competitive world is something that I am looking forward to facing.

“I love how esports is ever-evolving and there is always something fresh and new coming on to the scene. It is developing in front of our very eyes and to be involved on the forefront of that world is such an exciting place to be.”

Luckbox chief executive Quentin Martin said he was “thrilled” to welcome Thomson to Luckbox.

“He has a strong background in the igaming industry and brings highly relevant skills and knowledge to our team thanks to his time with Unikrn,” Martin explained.

“We have enjoyed phenomenal success in 2020 and we have made no secret of our plans to accelerate our growth aggressively for the remainder of the year and beyond and Lachlan will play an interesting role in doing so.”

Thomson’s appointment comes as Luckbox works to finalise its listing on the Toronto Venture Exchange, through a reverse merger with capital pool company Elephant Hill.

This, the operator said in July, was expected to complete in October. Ahead of the listing Luckbox has completed a financing round to raise CAD$5.0m (£2.9m/€3.2m/$3.8m), significantly beating its target of between $2.0m and $3.0m.

Unirkn, meanwhile, faces an uncertain future after a US$6.1m fine from the US Securities and Exchange Commission (SEC), for conducting an unregistered initial coin offering (ICO) of digital asset securities.

This related to the sale of its UniKoinGold (UKG) cryptocurrency tokens, which the SEC said were sold as investment contracts, constituting securities. However the ICO was not registered with the SEC, nor did Unikrn qualify for an exemption.

While the $6.1m fine represents “substantially all of the company’s assets” according to SEC Commissioner Hester Peirce, who disputed the penalty, Unikrn has suggested that it would look to continue trading.

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