In this role Haselhurst will oversee product delivery, quality assurance and the project management team.
He previously worked at Bede Gaming, in which Gauselmann Group took a controlling stake in March last year, as commercial director, previously serving as head of platform.
Before this, he was head of software delivery at Insure the Box, which insures telecommunications devices.
The new role is part of Mkodo’s expansion strategy, following its acquisition in February 2020 by Pollard Banknote, a Canadian lottery solutions provider, for £7.8m plus performance-based earn-out payments.
“It is a fantastic opportunity for me to join mkodo and the Pollard family and to be working across several key projects to help grow and mature the business,” Haselhurst said.
“Mkodo has a fantastic client base and I look forward to bringing premium digital products and player engagement solutions to our partners.
“The market is still ripe for innovation and mkodo is in a great place to offer operators and their players that.”
Mkodo said Haselhurst’s experience meant he should be able to help the business continue to grow.
“The Mkodo executive team is delighted to welcome Ross to the company,” it said. “His industry expertise and experience will play an important role in taking Mkodo to its next level of growth.
“The industry’s focus on offering premium digital products to its players is stronger than ever and this, coupled with the significant projects in the pipeline, make it an exciting time to join the mkodo team.”