In the role, Vella will be responsible for Neatplay’s operations and financial performance, as well as driving the overall growth strategy for the provider as it seeks to expand into new markets.
Vella joins Neatplay after five years with ConsultXD, a consultancy for blockchain, igaming, esports and Fintech, where she was most recently chief executive and chief marketing officer.
During her time with ConsultXD, Vella was also chief marketing officer of BetPawa as part of a consultancy role, as well as affiliate marketing advisory consultant for Yggdrasil Gaming.
Prior to this, Vella was CEO of Optimizer Invest, while she also spent almost three years with Betsson Group, first as head of marketing operations and later managing director for Betsson.com.
Vella’s other roles have included online marketing manager for ReQtest and Otto Malta, while she was also co-owner of CouponsHelper and PokHelper.com.
“I’m delighted and honoured to be appointed as CEO for Neatplay at such an exciting time; the opportunities for innovation are limitless and, with the right partners, our reach is borderless,” Vella said.
“I look forward to introducing and nurturing new partners and working alongside highly talented colleagues to innovate even further on Neatplay’s existing impressive technology stack.”