In his new position, Lapin will help Playson enforce its new brand identity, oversee its product portfolio, improve game production, support with tools creation and drive market expansion.
Lapin takes on the role having served as head of product department at Playson since June 2018, prior to which he was product manager for his first eight months with the business.
Before joining Playson in October 2017, Lapin spent over two years with the Coca-Cola Company, first serving as brand manager for the sparkling category, then senior brand manager for the water and ice tea category.
His other roles during more than 10 years working across strategic marketing and product management included brand manager at Jacobs Douwe Egberts and brand management for confectionary at Mondelēz International.
“I’m thankful for the opportunity to contribute in this new role which brings forward fresh challenges,” Lapin said. “It’s a very special moment for me, especially since the news comes at such a pivotal time for Playson.
“The company has an incredibly talented team and has progressed so much in such a short amount of time. As we march onwards with our fresh brand identity, we will only continue enhancing our position across the igaming industry.”
Playson chief executive Alex Ivshin added: “Everyone at Playson is pleased to have Vsevolod as our new chief operating officer; we’re adamant that he will deliver fantastic results for the company.
“During his time with us, Vsevolod has consistently shown to be hard working, passionate, and dedicated to bringing the next wave of exciting products to our offering, as we look to build on our recent momentum and extend our reach across regulated markets.”