Hammon replaces Tommi Maijala, who had served as CEO since November 2019. Maijala will remain with Relax until the end of 2022 to support the transition.
Hammon takes on the new role having been chief product officer at Relax since January 2018, prior to which he had spells as product manager and chief product officer during a seven-year stay with NetEnt.
“As a company, we’ve continued to grow from strength to strength over the last few years and we represent a world class offering across all verticals,” Hammon said. “Of course, a company is only as strong as the people who embody its mission, and I’m blessed to have a team who are so passionate about what they do and want to see Relax taken to the next level.
“Relax has grown in terms of people but also in terms of market power and brand. This is something I’m keen to continue and help drive. Relax has a bright future filled with global expansion, exciting new product offerings and a positive working culture.”
Relax chairman Patrik Österåker added: “Relax is continuing steadfast on its journey to claim an ever-larger footprint in the gambling industry, and we believe Simon with his experience, knowledge and vision is the perfect person to lead the team in the coming years.
“Simultaneously, we’d like to take the opportunity to extend our gratitude to our outgoing CEO Tommi Maijala, who has been instrumental in guiding the company through arguably the most pivotal years of our history.
“Simon will be able to continue building boldly, supported by the confidence that a rock-solid foundation provides.”
Relax now operates as part of Kindred Group, with Kindred in October last year having acquired the remaining 66.6% stake in the developer for approximately €295m. Kindred had previously held a 33.4% stake in Relax since 2013.