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Sam Brown joins Rootz as CCO

| By Daniel O'Boyle
Online casino operator Rootz announced today that Sam Brown has been chosen as its new chief commercial officer.

He takes up the position from Rootz’s headquarters in Malta and will be charged with running the commercial affairs division.

With more than 15 years under his belt across a number of C-level B2B and B2C roles, Brown’s experience may prove to be an asset for the company as it continues to grow.

The appointment comes at a time of expansion for Rootz. Since the launch of its flagship Wildz Casino in 2019, Rootz has made four additions to its portfolio, including most recently the launch of streaming site Spinz Casino in March.

The move may be a signal that the company is looking to continue its strategy of expansion, as the business said current chief marketing officer Melanie Hainzer may focus more firmly on the operator’s acquisition arm while Rootz continues to obtain licences across a variety of jurisdictions.

The operator plans to be operational in Germany in the immediate future, with Netherlands and Ontario licences likely to be received in Q4 2022 as it expands its global reach.

Regarding the move, Brown himself had this to say: “I have maintained a keen eye on Rootz for several years now, and it feels great that I no longer need to admire from afar.

“I’m really excited about the new challenge, and looking forward to working with a high performance team.”

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