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Soft2Bet names Aspire Global’s Zuckerberg as new product chief

| By Robert Fletcher
Casino and sportsbook platform provider Soft2Bet has appointed Yoel Zuckerberg, formerly of Aspire Global, as its new chief product officer.

In his new role, Zuckerberg will support and develop Soft2Bet’s casino and sports betting products, working with the wider development team to expand the provider’s range of online casino solutions.

Zuckerberg joins Soft2Bet having most recently served as vice-president of product at Aspire Global, following a spell as head of product for the developer.

Prior to this, he spent time at Entain-owned Ladbrokes Coral and online gambling operator 888.

“I’m thrilled to join Soft2Bet’s world-class product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry,” Zuckerberg said.

‍Soft2Bet chief executive Uri Poliavich added: “Yoel’s appointment reflects both his experience and knowledge of the business. His role will centre on tackling these ongoing developments in product to ensure Soft2Bet maintains and continues to build on its position as one of the top players in the market.”

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