In his new role, Phillips will focus on expanding SportingRisk’s existing tier one client portfolio and delivering on the group’s growth aspirations.
In particular, Phillips will be charged with accelerating the adoption of London-headquartered SportingRisk’s player prop and interval-based markets product, PropFutures, and honing in on new opportunities within developing betting markets.
Phillips has 15 years of experience working within sports data, technology, betting and media. He has held senior commercial roles at Genius Sports and Nasdaq Inc and worked as a consultant for operators, start-ups and investors in the betting ecosystem.
“I’m thrilled to join SportingRisk as the business has unique data and innovative products that are extremely relevant to the current market,” said Phillips. “The team has developed an in-house database while working on the performance side of professional football and then battle tested its predictive models over eight years as a profitable betting syndicate.
“With those tools we can help operators continue to get value from their sports data, which is becoming increasingly expensive and complex to handle.
“We have tier one clients already live and several in the pipeline and I’m really looking forward to getting out and talking to more operators in 2023.”
Henry Newman, SportingRisk chief executive, said: “Andy brings a wealth of sports data and betting technology experience to the business as we look to deliver on our sales strategy in 2023. Our ability to present pricing and insights from one source is unique and will be a game-changer for operators looking to deliver truly engaging betting experiences.”