Sportradar selects former Bloomberg exec Bimson as North America COO

For the role, Bimson moved from Bloomberg LP, where he held several senior management positions – the most recent being global head of business marketing operations and analytics.

His career spans 20 years, having worked with several Fortune 500 companies and worldwide brands.

“Sportradar is right at the center of where sports, data and technology intersect,” said Bimson.

“As the market leader of enhancing sports fan engagement, I’m excited to join Sportradar and lead our talented teams who are revolutionising the rapidly growing sports betting and entertainment industry in the US.”

In his new role Bimson will oversee Sportradar’s three main operating areas – betting, sports entertainment and marketing services – while reporting to Arne Rees, North America CEO.

“Andrew joins Sportradar at an important time as the North America market is primed for significant growth and remains a key focus of Sportradar’s overall strategic plan,” Rees said.

“His role in partnering with our leaders to articulate this vision, align teams around it, and create meaningful KPIs to measure our progress, will be critically important. I have no doubt his work will touch all our North America teams and I look forward to him getting to know our talent.”

Last week, Sportradar appointed National Collegiate Athletic Association (NCAA) executive Jim Brown as the head of integrity services and harm prevention in North America.