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Yolted brings in Jones as new CEO

| By Robert Fletcher
Hero Gaming Group-backed slots developer Yolted has appointed experienced igaming professional Thomas Rhys Jones as its new chief executive.

As CEO, Jones will be responsible for driving Yolted’s strategy and reinforcing its presence in current markets, while also expanding its portfolio to further grow the business.

Jones has worked in the igaming industry for over 15 years, including 18 months as head of account management at Playtech-owned games producer Quickspin.

He also had two spells with ComeOne Group, first as head of affiliate marketing for two years and later three years as its commercial director.

Jones’s other previous industry roles include affiliate marketing manager at Amaya – which later became the Stars Group – and online marketing manager for Max Entertainment.

“I’m incredibly honoured to be given the opportunity to bring Yolted’s games into the wider igaming market,” Jones said. “There’s been an astonishing amount of work done in the background over the last 18 months, with demonstrable cutting-edge technology, innovative games and unique features created with our partners.

“We’ve experienced significant growth in player numbers and revenues throughout 2021 and plan to continue in this vein by bringing Yolted into the wider marketplace. 

“Our goal is to ‘create, advance and electrify’ within igaming and our upcoming slots and commercial plans put us in an advantageous place to continue to capture market share.”

Hero Gaming Group chairman and founder Georg Westin added: “Tom combines proven leadership with years of experience and passion for game development. We have seen remarkable growth in Yolted’s target markets and Tom will help us strengthen our presence in this space, as well as assist with new market entries. 

“Together with the rest of Yolted’s talented team, Tom will help us drive our strategy to ensure top-class games and to steer the business to further success.”

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