PMU brings in former FDJ director Pribile as new marketing lead

| By Robert Fletcher
French horse racing operator Pari-Mutuel Urbain (PMU) has announced the appointment of Olivier Pribile, previously of Française des Jeux (FDJ), as marketing and product director.
PMU

In his new role, Pribile will be responsible for developing PMU’s range of products, as well as driving data, customer experience and the brand as part of the PMU 2025 strategic plan announced last month.

Pribile joins PMU after a spell as executive director at Atol les Opticiens, while during recent years, he has been an investor in Abeye and co-founded bilingual nursery network Claudine Olivier. 

Prior to this, he spent over 12 years with FDJ, first serving as country manager and project leader for Europe and international games, after which he was head of draw-based games for BU and then marketing director of digital, branding and media.

In addition, during his early career, Pribile had a three-year spell as regional sales manager for General Mills Yoplait. 

The appointment comes after PMU last month announced its three-year strategic vision to grow its annual stakes by €1bn and increase its total number of customers to four million.

The business outlined a series of transformations for the company in the period including a “global approach” to PMU’s growth, the deployment of new technology and the development of marketing channels.

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