Hodges assumes the role having spent 11 years in the igaming industry, where he has worked in online marketing, social media strategies, customer engagement and commercial strategies.
Hodges will now be tasked with overseeing all of Vivo’s marketing and communication activity, with a focus on expanding the company’s reach across Europe.
Hodges said that he felt the business was well-positioned for significant expansion.
“I’m excited to join such a well-respected company with a strong and steadily growing presence in key markets around the world.
“I look forward to helping take Vivo to the next level. All the right infrastructure is in place for us to take that step.”
Vivo’s chief operating officer Yuval Shochat added: “Martin boasts a proven track-record within both marketing and igaming, we’re confident his wealth of experience will prove invaluable to everyone, bringing new and innovative ideas to the company.
“There are exciting times ahead of us at Vivo Gaming; these new appointments highlight our ambition going-forward. We’re delighted to welcome all of our new appointments to the team.”
Vivo also announced the appointments of Benjamin Umoren and Herberth Castro as business intelligence manager and product manager respectively.