Playbetr scores LatAm deal with Paris Saint-Germain

| By Robert Fletcher
Latin America-focused online betting operator Playbetr has entered a regional partnership with French Ligue 1 football club Paris Saint-Germain.

Under the deal, the length of which was not disclosed, Playbetr will serve as the club’s exclusive official online betting partner in Latin America.

Playbetr will benefit from the installation of Digital Overlay technology at the club’s Parc des Princes home stadium, a system that geo-localises adverts displayed on LED screens around the pitch by adapting messages to the broadcaster’s audience.

The operator will also have access to VIP seats at PSG home matches, club legend meet-and-greet sessions, signed shirts and memorabilia, and private events at the Parc des Princes, as well as money-can’t-buy experiences for customers, clients and employees.

In addition, Playbetr will be able to use PSG’s digital platforms to promote special offers and provide its customers with enhanced odds for PSG matches.

“We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America,” PSG’s chief partnerships officer Marc Armstrong said.

“The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand.”

Playbetr chief marketing officer Marvin Jones added: “In football, like in betting, performance is primordial. Paris Saint-Germain have built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe.”

The deal comes after PSG this week completed the signing of football legend Lionel Messi on a free transfer from Spanish La Liga club Barcelona. Messi, who plays for the Argentina national team, scored 672 goals in 778 appearances for Barcelona and is considered to be one of the greatest players of all time.

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