Playtech and Unibet agree multi-state partnership
| By Daniel O'Boyle
Playtech has signed a new deal with Kindred brand Unibet that will see its casino software appear on Unibet’s site in a number of US states, starting with New Jersey.
Playtech – which is already live in New Jersey through agreements with Bet365 and BetMGM – said the move will help continue its expansion across the US market.
Shimon Akad, Playtech Chief Operating Officer, said Playtech had sought to partner with market leaders within New Jersey.
“We are delighted to announce this exciting step in Playtech’s US growth,” Akad said. “Unibet delivers a fantastic entertainment experience to its US customers, and we are proud to partner with them to deliver Playtech’s casino software as part of their market leading offering – starting in New Jersey.