Playtech to expand branded games range with exclusive AMC Networks deal

| By Robert Fletcher
Playtech has secured the exclusive worldwide rights to create a range of branded online gaming titles based on television programmes produced and distributed by AMC Networks and WE tv.

The agreement will cover franchises such as The Walking Dead, Marriage Boot Camp and Bridezillas.

Playtech will now start to develop the new titles, with the aim of releasing the online games to the market later this year and in 2022.

“We are honoured to have been chosen as AMC Networks’ exclusive partner to bring their flagship brands to the online gaming market,” Playtceh’s chief operating officer Shimon Akad said.

“Playtech has a long and proud history of combining the very best brands with our industry leading products; this new partnership demonstrates our continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets.”

AMC Networks’ vice president of games Clayton Neuman added: “From undead hordes of flesh-eating walkers to an army of enraged brides, AMC Networks is home to some of the most explosive dramas on television. 

“We are delighted to partner with Playtech to deliver that same action and excitement from our iconic brands for the first time in a world-class online gaming experience.”  

Subscribe to the iGaming newsletter