Sports betting

PlayUp to launch online sportsbook in Colorado

1 minute read
Australian gambling operator PlayUp has secured approval to roll out its sports betting offering in the state of Colorado, in a launch that will mark its entrance into the US market.

Australian gambling operator PlayUp has secured approval to roll out its sports betting offering in the state of Colorado, in a launch that will mark its entrance into the US market.

PlayUp, which is already active in its native Australia, as well as New Zealand and India, said that it plans to go live with its online sportsbook in Colorado later this year.

The operator will run the sportsbook in partnership with Bull Durham Casino, which is located in Black Hawk, Colorado.

The approval comes after PlayUp earlier this month appointed Dr Laila Mintas as chief executive of its new US arm, having announced that it had acquired market access in “multiple states” across the country.

Read the full story on iGB North America.

Subscribe to the iGaming newsletter