PointsBet agrees partnership with NHL Alumni Association
| By Marese O'Hagan
PointsBet Canada, a subsidiary of PointsBet, has been named as the NHL Alumni Association’s (NHLAA) exclusive sports betting partner in Canada and its official partner in the US in a multi-year deal.
The deal, which begins immediately, will give PointsBet Canada NHLAA and NHL Alumni marketing and licensing rights.
“The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada,” said Nic Sulsky, chief commercial officer of PointsBet Canada.