McAlister is currently the chief marketing officer for tourism business TUI’s Northern Region, made up of UK, Ireland and the Nordic countries. She is also a member of the TUI Northern Region board.
She has thirteen years of marketing and digital experience at TUI, with Rank noting her work on digital transformation and business change programmes.
“We are delighted to welcome Katie to the Rank board.” said Alex Thursby, chair of Rank.
“Her extensive background in digital marketing, together with her customer-focussed strategic experience, will be a real asset. The board and I are very much looking forward to working with her over the coming years.”
Earlier this month Rank completed its sale of its land-based Belgium property Casino Blankenberge and associated digital licence to Kindred.
Last week it was reported that Rank suffered a 72% drop year-on-year in net gaming revenue in its third quarter, mostly due to land-based closures.