Falzon bring significant financial expertise in gaming to the company, Bragg said, as well as experience in listing on the Nasdaq, which is one of the supplier’s objectives for 2021.
She currently holds the role of operational CFO of NetEnt and chief financial officer of Red Tiger Gaming, and previously held the positions of group CFO at Evoke Gaming and group financial controller of King.
As chief financial officer of Red Tiger, Falzon navigated the 2019 sale of the company to NetEnt for £220m (€245.3m/$271.4m).
Subsequently, NetEnt’s reported earnings increase by 58% year-on-year, with US revenues up 313%, Bragg said.
Falzon also played an instrumental role in the sale of NetEnt to Evolution in September 2020, in a deal worth $2.1bn.
Results published last week showed that following the acquisition, Evolution’s revenue for the 12 months to 31 December amounted to €561.1m (£491.4m/$679.8m), up 53.4% from the previous year.
“We’re very pleased to have Lara join our championship team – she brings tremendous industry experience,” said Adam Arviv, chief executive of Bragg Gaming.
“Her financial experience in the gaming sector is unmatched in the industry and will be very valuable as we continue our global growth strategy.”
Falzon added: “I’m thrilled to join the team at such an exciting time in Bragg’s evolution. Bragg continues to outperform on their expansion goals and I’m happy to contribute my expertise to the mission.”
In January, Bragg set out plans to rapidly expand throughout the US and Canada in the next year, while continuing to strengthen its presence in the supplier’s core European market.
Bragg said it would ramp up investment in its technology, regulatory and compliance, and business development teams to ensure it could capitalise on new US and Canadian revenue streams.
Falzon was named one of iGB’s Most Influential Women in November last year, following her key role in the M&A activity which saw NetEnt acquired by Evolution.