In July last year, Denmark was the first market to roll out its new Tipico US-powered sportsbook platform. Since then the product has also been gone live in Brazil and Sweden.
William Hill has set out how it plans to grow into a “digitally led, internationally diverse business of scale”, with a focus on growing revenue, improving operational efficiency and scale, underpinned by a competitive customer offering and agile team.
William Hill’s efforts to mitigate the effects of the £2 fixed odds betting terminal (FOBT) stake cap impacted the operator’s results for a second year in 2019.