Monroy, who will be based at Relax’s Gibraltar office, arrives from Microgaming, having spent the last three years as senior account manager and commercial manager for Spain, handling supplier partnerships in the region. Prior to this, she held roles at the Paysafe Group and IGT.
Monroy will be responsible for deepening the company’s UK presence and leveraging her knowledge of Spanish and LatAm markets as she works towards territorial and account management growth.
Daniel Eskola, Relax’s chief commercial officer, said: “We couldn’t be happier to welcome someone of Alba’s calibre to our talented team. She has a proven track record in managing key clients and brings with her a wealth of experience and jurisdictional knowledge.
“Relax is at an exciting juncture offering both quality and differentiation. New markets and expansion plans are a priority and we know Alba is the right person to assist in driving this vision forward.”
Monroy said: “The company’s rapid expansion means I’ll be joining at an exciting time; I’m looking forward to working among some of the industry’s best and delivering strong growth for Relax, its partners and its customers.”
Relax, which has developed more than 1,500 online casino games, secured a B2B licence from the Gibraltar Gaming Authority last October, which it said would be advantageous in expanding in the UK market.
The Gibraltar B2B licence was the company’s fourth regulatory certification, following licences from the Malta Gaming Authority, GB Gambling Commission, and Romanian National Gaming Office. In addition to its licensed operations, it also provides content to partners in regulated markets such as Denmark Sweden, Estonia and Latvia.
Relax signed a number of new partnerships last year, agreeing deals with a range of major operators. In April, it entered the Finnish market through an agreement with Paf, as well as partnering with Casumo-owned CasinoSecret.
In May, it partnered with Malta-based EnergyCasino, before going on to sign a string of deals throughout the summer, including with WeAreCasino, Svenska Spel, Genesis Gaming, BetConstruct, Princess Casino, and Tipobet365. In September, it signed a further deal with Flutter Entertainment-owned Paddy Power and Betfair.