Racecourse Media Group (RMG) and SIS have extended a licensed betting office (LBOs) partnership to encompass international pool betting and fixed odds rights.
The companies had already agreed a five-year deal for the distribution of audio-visual pictures and data to LBOs across Great Britain and Ireland, from April 1 of this year.
RMG manages the rights of many leading British racecourses, while SIS holds the horseracing rights to all Irish racecourses, plus Chelmsford in the UK.
The initial deal has now been extended to cover additional rights from January 1, 2019.
Under the new agreement, RMG will control the pool betting service globally for horseracing content from RMG, Ireland and Chelmsford City, while SIS will head up the fixed odds betting service for RMG and SIS content for Irish racecourses, Chelmsford, international, greyhound and virtual racing.
“This exciting new agreement with SIS is a natural extension of our partnership, following on from our LBO rights agreement,” RMG chief executive Richard FitzGerald said.
“It is a strategic, long-term approach to RMG’s media rights, which will result in cost savings, revenue enhancements and the opportunity to grow and promote our quality racing.”
Richard Ames, chief executive of SIS, added: “The rights extension, which now covers international markets, will help support our strategic drive to promote short form betting content internationally, and to maximise the value of British and Irish horse racing by raising its profile on a global scale”
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