The International Betting Integrity Association (IBIA) has announced Romanian retail and online gambling operator Superbet as its latest member.
Superbet will now feed into IBIA’s global monitoring and alert system, while the operator will also benefit from the platform’s security and business protection measures.
Founded in 2008, Superbet has established itself as one of the largest gambling operators in Romania and continues to expand its presence in Poland.
“Superbet’s membership of IBIA is an important part of our international expansion and continued investment in technology and partnerships that best benefit our commercial ambitions and responsible gambling goals,” Superbet’s head of in-play trading Ivan Gojic said.
“IBIA is committed to protecting sporting and betting products, as well as the consumers that enjoy those activities. Those qualities correspond seamlessly with Superbet’s own corporate aims and also those of licensing authorities which are placing increasing focus on the kind of market protections IBIA provides.”
IBIA chief executive Khalid Ali added: “I am pleased to welcome another company into the growing list of operators in IBIA. Superbet has a particularly strong Central Eastern Europe footprint which will significantly strengthen our coverage in that region.”
The addition of Superbet as a new member comes after the IBIA last month also struck a memorandum of understanding with Dutch online gambling trade association Speel Verantwoord.
This will see the two associations work together to promote sporting integrity measures focused on the Netherlands in the lead-up to the launch of the country’s regulated igaming market on 30 June 2021.