BetCity.nl becomes latest IBIA member

| By Nosa Omoigui
Dutch operator BetCity.nl, licenced sports betting brand of BetEnt B.V, has become a member of the International Betting Integrity Association (IBIA).

BetCity becomes the latest operator to join the organisation, whose members account for more than €115bn of yearly global betting turnover and almost 50% of all regulated commercial operator online betting activity. 

Operators within the Netherlands have been required to partner with an international integrity monitoring body since the gaming market launced in October 2021.

Kylian Olierook, head of operations at BetCity said: “At Betcity we are proud to become a member of the IBIA and combat corruption to protect the integrity of sports, together with our sportsbook partner Kambi.

“We are committed to protect sports and the consumers and are excited to join forces with the leading voice in this area.”

The majority of Dutch operators have partnered with IBIA, which also recently launched its services in the US and Canada.

Figures from H2 Gambling Capital suggest that the Netherlands gaming market is expected to hit around €2bn in turnover in 2022 (from €230m in 2021) which will then double to €4bn by 2025.

BetCity was one of the ten original operators that received licences ahead of the launch of the Dutch market on 1 October 2021.

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