Betting logos have also been banned from children’s football kits, the Industry Code for Responsible Advertising was introduced last October, and the industry has provided sponsorship and advertising opportunities for football teams.
BGC chief executive Michael Dugher said: “The start of the new football season is an exciting time for fans across the country. BGC members are proud to provide financial support in a variety of ways for the beautiful game, but it’s also important that we maintain the momentum when it comes to protecting young people from gambling harm.
“Around 30 million people in Britain – half the population – enjoy a flutter, and the vast majority do so safely. According to the Government, the rate of problem gambling is 0.5% and has been stable for the past 20 years.
“But one problem gambler is one too many, so we will step up our work on protecting young people and providing help for those experiencing harm.”