Kindred partners Matchis for stem cell donor campaign
| By Robert Fletcher
Kindred Group has partnered with Matchis, the Dutch centre for stem cell donors, to raise awareness for stem cell transplantation and the shortage of donors.
Under the arrangement, Kindred’s Unibet brand will work with Matchis on a joint campaign to encourage its Dutch customers to register as stem cell donors.
In addition, Kindred will reimburse Matchis’ costs to process new registrations during the campaign, which will form part of its “Unibet Impact” programme in the Netherlands.
Matchis ensures seriously ill patients who need to undergo a stem cell transplant receive the most suitable donor as quickly as possible
“This football season, there has been a lot of attention in Dutch football for the important work that Matchis does daily,” Kindred’s general manager in the Netherlands, Lennart Kessels, said. “It’s an honour to launch this unique campaign with Matchis and support them.
“’By players, for players’ is our Unibet philosophy and I hope by launching this campaign we will be able to not only raise awareness for stem cell donations but also help those in need of a stem cell transplantation.”
Matchis’ manager for donor relations and communications, Bert Elbertse, added: “Stem cell donation has received a lot of attention in recent months via the football clubs. Many people, especially men, have registered as stem cell donors.
“It is great that we can reach so many people through this campaign. Many of them will probably have heard about stem cell donation through football in the past year.
“This is a reminder to those who may have already thought about it and hopefully now decide to sign up as stem cell donors.”