Produced by DraftKings’ creative and media agency VaynerMedia, the Practice Safe Bets initiative will go live during the American Gaming Association’s inaugural Responsible Gaming Education Month this September.
The campaign will include two adverts, each of which will feature one of the celebrities, with the aim of emphasising the importance of responsible gaming, including setting limits on play by using the responsible gaming tools available on the DraftKings app.
The spots will air in radio and TV markets across the US, as well as on DraftKings’ social media channels.
In addition, throughout Responsible Gaming Education Month, DraftKings will offer a free-to-play pool, which will allow eligible customers to test their knowledge of responsible gambling and check their answers on the DraftKings online Safer Play Portal.
“Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way,” DraftKings’ chief marketing officer Stephanie Sherman said. “We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important.”